For the 32nd Annual Conference in Cartagena, the visual identity was designed to reflect the essence of the Group in a unique and striking way. The color palette was composed exclusively of the company’s characteristic blue tones, complemented by vibrant orange, which brought a sense of energy, innovation, and warmth. The exclusive graphic design developed for the event, inspired by international logistics and the city’s environment, created an immediate connection with the company’s universe, while providing a modern and dynamic look to the pieces. Each graphic element was designed to convey both the company’s tradition and its innovative vision for the future.
The graphic concept for the 32nd Annual Conference was designed to strengthen World Freight Group’s identity, balancing tradition and modernity. The graphic design and texture brought a clear visual language connected to the event’s theme. The final design not only expresses the company’s values but also the energy of the event, making it a visually engaging and memorable experience for all participants.
On social media, the visual identity created for the 32nd Annual Conference was strategically adapted to reinforce the brand’s digital presence. The exclusive use of the blue and orange palette, along with the graphic design inspired by international logistics, ensured coherent and vibrant visual communication, with easy assimilation of the topics addressed. The posts not only highlighted key moments of the event but also conveyed the local values of the event’s host city, such as innovation, collaboration, and global reach. The adaptation for social platforms was designed to engage the audience dynamically, maintaining the connection with the event and ensuring that both participants and followers felt part of the experience.
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Be sure to check out other works created by our creative team!
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